This is the initial phase of a product or idea. Depending on the project's complexity, it may require extensive time or just a brief period to complete.
Brainstorming
Wireframing
Storyboarding
Feature Prioritization
Requirements Gathering
Prototyping
Concept Validation
Idea Evangelizing
Exploration
Exploration
Exploration is a key phase in the design process for generating ideas and testing concepts.
User Interviews
Feature Diagramming
Usability Testing
A/B Testing
Heuristic Evaluation
User Personas
Flow Diagramming
Data Matrix Synthesis
Delivery
UI Design
The phase focused on creating visually appealing and functional interfaces.
Style Guide
Component Creation
Interactions
Typography
Layout
Pixel-for-pixel
High Fidelity Design
High Polish
Design System
A collection of reusable components and guidelines that ensure consistency across products.